About UDON
The story of UDON begins in 2004. Travel, a lot of curiosity, and a palate open to new flavors led the two founders of UDON to fall in love with Asian culture and cuisine.
THE STORY OF UDON
UDON’s story is a story of family, friendship, and a passion for Asia. Two young entrepreneurs, passionate about Asian culture, began their journey by opening their first restaurant in Barcelona in 2004. What started as a family business has now become a benchmark for quality Asian cuisine. Thanks to its success, today UDON has more than 80 restaurants and a presence in 9 different countries.
Let’s start at the beginning. With the most essential aspect of any recipe: the product. We take care in the way we choose our ingredients. That’s why we prepare our dishes with taste and the sustainability of the planet in mind. We are committed to organic, animal welfare certified and locally sourced products.
OUR PRODUCT
Thinking about the planet is the only way to think about the future. That’s why we work consciously, considering all of our actions. From the beginning, one of UDON’s goals was to be a sustainable company that respects the environment. That’s why in 2017 we implemented a global sustainability plan that materialises and accounts for our actions in an objective manner.
LEARN ABOUT OUR SUSTAINABILITY PLAN
The heart of the business. Without the team that makes up this project, we would not have made it this far. That’s why one of our aims is to bring value to people. Caring, training and helping to make UDON an ideal place to grow and share.
DO YOU WANT TO BE PART OF UDON?
At UDON we rediscover the healthy, balanced and nutritious character of Asian cuisine, which is one of the healthiest in the world. We follow a simple formula: health and taste. We love to savour century old recipes, made with high quality fresh raw produce. And to make everything perfect, we prepare the dishes as we like to eat them: always cooked to order.
Our innovative character and restless palate, always on the search for new flavours, has led us to create a menu with more than 40 different dishes. All inspired by Asian recipes made with high quality ingredients.
Asian Food. These two words, so simple and clear, tell our story.
VALUES
What drives us, unites us and inspires us, what motivates us and gives us strength to continue to move forward and grow with ambition, day after day.
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PEOPLE first
Respect and teamwork among all people. We want teams full of happy people, who feel free to reach their full potential and share their knowledge. Because together we are better.
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PLANET lovers
We always act responsibly and with honesty. Because we are aware that what we do has an impact, and we want it to be positive, for society and for the environment.
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PRODUCT matters
We seek excellence in the product we offer. The best ingredients, from Asia and from here, to offer the best flavour and respect the planet. Good for people and good for the environment.
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PASSION driven
We are passionate about what we do. Making people happy with our food. Sharing our passion for Asian culture. Working every day in the best way that we can.
PRIZES AND AWARDS
2025
Special “RSBiz” Award
Premios Franquicias de Cataluña
2025
Talent Award
Premios Horeca Sapiens
2025
Winner of the Best Business Development Award
Horeca New Business Models Awards
2025
Best International Food Restaurant Franchise
Premios Comercio del año
2025
Best Business of the Year. International Food Restaurants Category
Premios Comercio del año
2025
Best Contribution to Brand Development – Podcast X28 Fórmula para Ser (de Jordi Vidal by UDON).
Publifestival
